Los Angeles, CA – September 9, 2020 – Vision Films Inc. (“Vision”) announced today the promotion of Kristen Bedno to Vice President, Distribution and Marketing, further establishing her role overseeing distribution and marketing for the independent film distributor.
Ms. Bedno is a 12-year veteran of international and domestic marketing and distribution. She spent seven years with Starz and Lionsgate managing worldwide sales operations, international marketing, and publicity strategies, and launched Starz Original series including Emmy® Award-winning Black Sails, Power (Executive Produced by Courtney A. Kemp and Curtis “50” Cent Jackson), The Girlfriend Experience (starring Golden Globe®-nominated actress Riley Keough), and Ash vs Evil Dead (created by legendary Director Sam Raimi).
Since joining Vision one and a half years ago, she has not only overseen domestic distribution and marketing but also manages producer and new platform relationships and launches a multitude of films across streaming platforms and to DVD each month. Also within Bedno’s purview are spearheading and supervising film onboarding, creating trailers, key art and metadata, developing ad buy strategies, supervising publicity and social media initiatives and campaigns, international VOD windows, and implementing unique co-promotional opportunities with platforms including inDemand, Vubiquity, Dish, DirecTV, iTunes, Microsoft, Sony, Amazon, GooglePlay, Vudu, FandangoNow, Hoopla, and more.
Lise Romanoff, CEO and Managing Director of Vision Films shares, “Kristen is one of the most focused and dedicated businesswomen I’ve met. She is a true go-getter and catalyst for our team’s successes while maneuvering the ever-changing world of film distribution and OTT/streaming. Her creativity and productivity are unmatched.”
“Vision Films has proactively been growing its domestic and international VOD reach for many years now,” says Bedno. “I am grateful to Lise Romanoff for entrusting me with further expansion in the OTT space and to our global partners for their support of independent filmmakers. I am honored to be working with these platforms, as well as so many talented producers, and look forward to what the future holds for Vision Films.”
Originally from Southern Indiana, Bedno is a member of Women in Film, National Association of Professional Women, and OTT.X, where she serves as a leader with their Leadership Development Foundation initiative. She lives in Los Angeles with her husband Scott and their opinionated cat, Delilah.
About Vision Films
Vision Films is a leading independent distributor and VOD aggregator specializing in the licensing, marketing, and distribution of over 800 feature films, documentaries, and series from some of the most prolific independent film producers in the world. Led by Lise Romanoff, Managing Director/CEO Worldwide Distribution, Vision Films releases 2-4 films a month across Theatrical, VOD, DVD, and television platforms.
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