Freestyle Acquires “The Effects of Lying” for Nov, 29th Release
British Indie Comedy-Drama Sets Digital Debut for North American VOD Platforms and on DVD on November 29, 2024
Los Angeles, CA (January 17, 2025). Freestyle Digital Media is the digital film distribution division of Byron Allen’s Allen Media Group. Freestyle proudly announces the acquisition of North American VOD rights to the British indie comedy-drama The Effects of Lying. Which is available to rent/own on all North American digital HD internet, cable and satellite platforms and on DVD. The Effects of Lying is the debut production for independent production company Bonaparte Films.
A comedic drama with real heart that brings refreshing British-Asian representation to international screens, The Effects of Lying follows dutiful husband and loving father Naveen, whose life falls apart over a series of shocking events taking place over the course of just one day. Decades of festering secrets are finally exposed, and Naveen is forced to face up to some home truths.
Naveen has lived his life by the book; he’s a loyal husband and loving father. He’s sacrificed everything for his family, but today is going to be different. After finding his teenage daughter Simran secretly gorging and his dissatisfied wife Sangeeta in bed with his brother, lies come pouring out and the truth is uncovered.
The Official Trailer for The Effects of Lying Directed by Isher Sahota
Written by James Hey and directed by Isher Sahota. The Effects of Lying is a production by Jon Tarcy with Ash Verma and Elliot Grove serving as executive producers. The cast features Ace Bhatti (Bohemian Rhapsody, Line of Duty) and Laila Rouass (Holby City, Spooks). Navin Chowdhry (The End of the F***ing World, Our Girl), and Lauren Patel (Everybody’s Talking About Jamie). Shaheen Khan (Mogul Mowgli, Bend It Like Beckham), and Bhasker Patel (Emmerdale). Adam Bregman (Tolkien, Genius) and Mark Williams (the Harry Potter film series). Casting is by Claudia Blunt CSA (Bonus Track).
“This is a universal story about family, relationships and identity that just happened to be British Asian. That’s what makes this so vitally authentic and needed: these are characters with interior lives. It is something I wish I always have growing up. And, something I knew I had to make,” said director Isher Sahota. “The Effects of Lying is a relatable, hilarious and heart-warming film. This is a completely independent project that shot in just 12 days. Our mission was to bring a new moment in representation. So, we are in a thrilling mood that it can be brought to North American viewers.”
Freestyle Digital Media negotiated the deal to acquire The Effects of Lying. It did it directly with Giulia Prenna of Mind the GAP Productions and Sales.
About Freestyle Digital Media
This is the digital distribution unit of Byron Allen’s Allen Media Group. Freestyle Digital Media is a premiere multi-platform distributor with direct partnerships across all major cable, satellite, digital, and streaming platforms. They capitalize on a robust infrastructure, proven track record and a veteran sales team. Freestyle Digital Media is a true home for independent films.
Recent releases include Allswell in New York starring Emmy award-winning actress Liza Colón-Zayas, from the hit FX series The Bear. All Happy Families starring Josh Radnor and Rob Huebel. The drama based on a novel The Ghost Trap starring Zak Steiner from Euphoria and Greer Grammer of Awkward. And, the Weekly World News horror-comedy The Zombie Wedding.
Other Freestyle Digital Media titles include The Road Dog starring comedian Doug Stanhope. Survive starring HBO’s Game of Thrones star Sophie Turner and Corey Hawkins. The music documentary profiling blues guitar legends Jimmie Vaughan and Stevie Ray Vaughan Brothers in Blues. Dear Zoe starring Sadie Sink from the hit Netflix series Stranger Things, Jessica Capshaw and Theo Rossi.
The teen musical Best Summer Ever featuring a fully integrated cast and crew of people with and without disabilities. That is a production by Jamie Lee Curtis, Maggie Gyllenhaal, Mary Steenburgen and Ted Danson. And, The Wedding Year starring Sarah Hyland and Anna Camp.
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