“Its Coming” by Shannon Alexander Released on Digital, VOD and DVD

Chilling Documentary Set for Digital Debut on North American VOD Platforms and DVD on November 12, 2024

Los Angeles, CA (January 28, 2025). Freestyle Digital Media is the digital movie distribution division of Byron Allen’s Allen Media Group. It proudly announces the acquisition of North American VOD rights to the spine-tingling documentary It’s Coming. Which will be available to rent/own on all North American Digital HD internet. Plus cable, satellite platforms as well as on DVD, starting on November 12, 2024.

An official selection of the prestigious Hot Docs Film Festival. Its Coming follows the harrowing, firsthand, supernatural encounters of Ashley Roland-White, a successful Brooklyn-based day trader and mother of five. Despite her natural skepticism, Ashley acknowledges she has been haunted by a malevolent presence since childhood. As a professional and mother, she kept these experiences private. She shared them only with her immediate family, fearing others would question her mental stability or dismiss her as irrational. However, when the spirits begin targeting her children, Ashley is forced to confront the dark forces threatening her family.

Described as a real-life version of Paranormal Activity with the investigative depth of Demon House, Its Coming offers a gripping mix of supernatural and real-life paranormal encounters. Director Shannon Alexander presents Ashley’s story with empathy, highlighting her son Javier’s unusual bond with the presence—adding an eerie layer to the narrative. During production, inexplicable events heighten the film’s authenticity: a boom mic lunging toward Ashley, mysterious shadows captured on night vision, and retired New York City Police Officer Chris DeFlorio—author of Callled into Darkness—using a Kinect camera detects a crouching, otherworldly figure near the family’s television. This chilling documentary is a must-see for horror and paranormal enthusiasts alike.

The Official Trailer for Its Coming Directed by Shannon Alexander

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Directed and produced by Shannon Alexander, Its Coming features Ashley Roland-White, Javier Vega, and Chris Deflorio as themselves.

“There’s been a growing interest in exorcisms and the paranormal in recent years,” explains filmmaker Shannon Alexander (Sex, Love, Miery: New New York). “With It’s Coming, I wanted to document real-life cases, particularly the ten percent that experts deem legitimate. Following Ashley’s family in New York provided a unique lens into these haunting experiences, allowing viewers to see this sinister presence through the eyes of a mother and her children.”

Freestyle Digital Media negotiated the deal to acquire ITS COMING directly with Caroline Stern of Canoe Film and filmmaker Shannon Alexander.

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About Freestyle Digital Media
This is the digital distribution unit of Byron Allen’s Allen Media Group. Freestyle Digital Media is a premiere multi-platform distributor with direct partnerships across all major cable, satellite, digital, and streaming platforms. They capitalize on a robust infrastructure, proven track record and a veteran sales team. Freestyle Digital Media is a true home for independent films.

Recent releases include Allswell in New York starring Emmy award-winning actress Liza Colón-Zayas, from the hit FX series The Bear. All Happy Families starring Josh Radnor and Rob Huebel, the drama based on a novel The Ghost Trap starring Zak Steiner from Euphoria and Greer Grammer of Awkward. And, the Weekly World News horror-comedy The Zombie Wedding. 

Other Freestyle Digital Media titles include The Road Dog starring comedian Doug Stanhope. Survive starring HBO’s Game of Thrones star Sophie Turner and Corey Hawkins. The music documentary profiling blues guitar legends Jimmie Vaughan and Stevie Ray Vaughan Brothers in Blues. Dear Zoe starring Sadie Sink from the hit Netflix series Stranger Things, Jessica Capshaw and Theo Rossi. 

The teen musical Best Summer Ever featuring a fully integrated cast and crew of people with and without disabilities. That is produced by Jamie Lee Curtis, Maggie Gyllenhaal, Mary Steenburgen and Ted Danson and The Wedding Year starring Sarah Hyland and Anna Camp.

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